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Twitter lists: good idea, cumbersome to use, useless in the real world
The Twittervese has been all, well, atwitter, with news about Twitter’s new Lists feature. As someone who manages an ever-growing Twitter account with thousands of followers, I was pretty excited when...
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How are Healthcare & Retail Marketing Alike?
Healthcare is moving toward a more de-centralized focus. Just like retail, healthcare now includes more stand-alone and strip-mall type locations and facilities. However, when it comes to marketing,...
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Mobile Marketing & Our ICE App Go Together Like Peanut Butter & Jelly
The Sherman ICE App that we developed has been live on iTunes for a little over two months. It has been performing increasingly well in terms of downloads. The success of the app has been due to some...
View ArticleDoctors Prove That Persuasion Is Best Through Emotions, Not Knowledge
You think advertising needs facts and figures to persuade people to buy? Phooey. The health habits of medical professionals prove that emotions, not knowledge, are what gets people to act.
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